Today I looked for the correct answer and am adding it the blog (mainly, because by summer time I will forget).
Down (counter-clockwise) in Summer,
Up (clockwise) in Winter.. yep!
I know the direction of the blades can pull air up or push air down and obviously in the summer, we want air blown upon us and in winter, we want the warm air on the ceiling pushed down.
Ceiling fans that run counterclockwise during summer provide a breeze that cools the warm air.
During the winter, a ceiling fan should run clockwise so that the fan blades force the warm air back down into the room.